Don Bowyer, University of Alabama, Huntsville
Chair, Committee on Engagement with Music Business and Industry
Due to its nature, the Music Business-Industry (MB-I) Committee aligns very closely with the fourth goal of the College Music Society’s Strategic Vision Plan:
Provide leadership on current issues facing music inside and outside of higher education
Additionally, the MB-I Committee has provided leadership in forming a partnership between CMS and the National Association of Music Merchants (NAMM), reflecting Quick Start #3 for 2012-2013:
Develop a network of liaisons, one for each CMS committee, to pursue strategic partnerships, alliances, and mutually beneficial relationships with selected professional music societies.
The 2012 CMS Summit, Untapped Collaborations: Synergies between the Music Products Industry and the Education of the Next Generation of Musicians, focused directly on the relationships between the Music Industry and the Music Academy.
The Summit took place January 20-21, 2012, at the Sheraton Garden Grove in Anaheim, California. The event was co-sponsored, and ran concurrently with, the annual NAMM Show. The goal of the summit was to explore ways in which the music academy and music industry sectors work together now, and ways in which we could better work together in the future. The most immediately visible outgrowth of the Summit is an ongoing partnership between NAMM and CMS.
Beginning with NAMM 2013, all college music students and faculty (not merely music business students and faculty) will be welcome to attend NAMM through the Generation Next registration process.
Beginning with NAMM 2014, CMS will offer sessions as part of Generation Next (aimed at students) and Music Education Days (aimed at faculty). We also hope to provide some activity aimed at industry professionals to raise awareness of the value of the music academy and the opportunities for collaboration. It is recognized that this may be difficult in terms of getting many industry professionals away from the NAMM floor.
The Music Business-Industry Committee has explored other topics during the year, in addition to the NAMM collaboration:
Peer-Reviewed Record Label
The CMS Symposium, which has existed for decades as a print music journal is being reborn as an online journal. We are exploring the possibility of including a component in this that would serve as a peer-review of recordings submitted by CMS members, similar to the process that will exist for article submissions.
CMS Statement on the Value of Music Industry Studies (or Entrepreneurship) for ALL Music Majors
The Music Business-Industry committee, in partnership with the Music Entrepreneurship Education committee, will spearhead an effort to create a white paper on this topic in hopes of providing an advocacy document for faculty trying to influence local curriculum decisions.